How to build your brand on YouTube with Itai Nusbaum

959  WAY back in the day when YouTube was brand new and I was introduced to the platform, my first thought was, "Wow! The potential here is endless! Think of all the knowledge that we can share with the world!" I was an engineering student then, and was hyper-focused on finishing my degrees and getting into the workforce as quickly as possible.  Fast forward ten years, I found myself in a bit of a rut. Engineering wasn't giving me the satisfaction I'd hoped, and a nagging voice kept pushing me back towards the seemingly infinite potential for creating meaningful change via widespread education on YouTube. I watched other people follow-through with what I so strongly believed YouTube should be used for (think Crash Course, Khan Academy) and finally couldn't take it anymore. I just had to take the leap and create a channel that was all about spreading knowledge.  

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