198. How Lawyers Can Grow Their Practice Effectively

In this podcast episode, host Gary interviews Travis Hoechlin, a specialist in law firm business growth, focusing on online marketing strategies. They discuss the evolution of online attorney marketing, the significance of content creation, and the introduction of Google's local service ads. Travis advises on targeting the right clients through strategic content and geographical targeting. He also highlights common mistakes law firms make, such as failing to answer phone calls, which can lead to missed opportunities. The conversation covers the importance of website design, SEO, and the role of social media in maintaining a firm's presence and reputation. Travis emphasizes the long-term benefits of building a website's authority for sustainable growth, reducing reliance on paid advertising. The episode concludes with actionable tips for law firms to enhance their online visibility and client acquisition. Born and raised in Southern California by an entrepreneurial family, Travis' dream had always been to own a successful company that made a difference in people’s lives. With over 15 years of experience in the legal marketing industry, today he helps hundreds of law firms grow their firms and attract new clients.

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