Shiny Objects, Dull Outcomes - Navigating the AI Tool Craze

In this episode of the RevOpsAF Podcast, Camela Thompson, Head of Marketing at RevOps Co-op, chats with Jeremy Steinbring, Founder & CEO of RevOnyx, about one of the most dangerous trends in GTM today — AI Shiny Object Syndrome.

 

They unpack why RevOps teams are drowning in “AI-powered” tools that don’t deliver, how to spot hype before it hijacks your strategy, and where AI actually creates measurable value across the revenue engine.

 

👉 You’ll learn:

→ Why “AI as a shortcut” is killing operational focus

→ Where AI really adds value (and where it fails)

→ How to evaluate readiness before deploying new tools

→ Why retention and relationships are the true differentiators in 2025

→ Practical frameworks for experimentation without wrecking your tech stack

 

🤝 Connect with:

Camela Thompson – Head of Marketing, RevOps Co-op: https://www.linkedin.com/in/camela-thompson/

Jeremy Steinbring – Founder & CEO, RevOnyx: https://www.linkedin.com/in/jeremysteinbring/

 

🚀 Join the community: 👉 https://www.revopscoop.com

 

Connect with 18,000+ operators learning, growing, and swapping hard-won RevOps lessons.

 

#RevOpsAF #RevenueOperations #ArtificialIntelligence #RevOps #GTM #AIinRevOps #SalesOps #MarketingOps #CSOps #DataStrategy #Automation #Podcast