Finshots Daily The BlueStone Jewellery IPO
Aug 9, 2025
Explore the intriguing world of BlueStone Jewellery as it gears up for its IPO. Discover how the company is leveraging online sales in a traditional market while facing significant challenges like revenue growth and competitive pressures. The discussion emphasizes the need for careful research by potential investors, making it a crucial listen for anyone interested in the intersection of innovation and market dynamics.
AI Snips
Chapters
Transcript
Episode notes
Early Bet On Online Jewellery
- Bluestone launched in 2011 with a bold pitch to sell fine jewellery online.
- It later added stores in 2018 to create an omni-channel experience.
In-House Manufacturing Advantage
- Bluestone operates over 200 company-run stores and 75 franchises and makes about 75% of what it sells in-house.
- In-house manufacturing helps it launch designs faster and control production costs.
Explosive Revenue Growth
- Revenues rose from Rs 787 crore in FY23 to Rs 2,830 crore in FY25.
- That implies a 51% CAGR over two years, outpacing Titan and Kalyan.