Sales Transformation #227 S2 Episode 96 - What I Learned From Josh Braun On Cold Calling
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HIGHLIGHTS
- The right mindset is key to success in cold calling
- Permission-based openers work
- Don't go straight to value proposition after the opener
- Let the person on the line talk you
QUOTES
Collin: "The number one thing is your mindset. If you go into it with, cold calls suck, I hate this, nobody picks up the phone, my personal favorite: cold calling is dead, then you're not gonna have a good experience. So what mindset, what energy are you bringing to your cold calling block?"
Collin: "You have to really be careful because it's tempting to want to pitch and you're really just trying to find information here to see if you can pique their interest to have the conversation to learn more."
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