Antonia manages the external communications, brand, press, and marketing for Caring in Bristol. Caring in Bristol used an emergent marketing strategy to help keep the charity open and helping homeless people during lockdown. Antonia explains all.

In this episode we discuss:

How Caring in Bristol managed to keep working during the Covid lockdowns
How their marketing activity went to work to help out
The importance of strategy first – even in a crisis .
The importance of people skills in marketing
Why no one cares about marketing and how to create buy in anyway
Why working in a charity isn’t just a job

Antonia Cross

Antonia on LinkedIn and Twitter

Book Recommendations

New Power: How Anyone Can Persuade, Mobilize, and Succeed in Our Chaotic, Connected Age – Henry Timms and Jeremy Heimans

The Second Curve: Thoughts on Reinventing Society– Charles Handy

Whatever You Think, Think the Opposite – Paul Arden

Charity Marketing (Delivering income, services and campaigns) – Ian Bruce

The Good Guide to Campaigning and Influencing – Brian Lamb

Relationship Fundraising: A Donor–Based Approach to the Business of Raising Money– Ken Burnett

Other Things We Talk About

Anna Higgie – The artwork behind Antonia on the YouTube video

Caring in Bristol’s biggest ad campaign ever which ran during the first lockdown. Coverage in Bristol 24/7 and the Bristol Post.

Digital Marketing Strategy Course

My Digital Marketing Strategy Course in partnership with the University of Vaasa in Finland is available now via Teachable for just €249.

It’s perfect for small business owners, entrepreneurs and those who want to get a better understanding of what marketing strategy is and how to embed that strategy across an organisation.

Sign up for the programme here: https://univaasa.teachable.com/p/digital-marketing-strategy

451 - Des racines et des plantes avec Guillaume Lobet