Ep. 14: ReduceThe Likelihood of Failure w/ Matrixx Ferreira

Matrixx is the founder and owner of Iron Performance. As a strength and conditioning coach, he trains professional athletes, world champions, and Olympians. He is an author with articles in fitness and education publications across the world. He is a sought after expert whose training methodology is featured in multiple college curriculums. His facility, Iron Performance Center, is a large performance gym that is home to professional basketball teams in addition to clients from first responders, law enforcement, and Armed Forces to youth athletes and businessmen.

 

In this episode we discuss: 

 

- Starting Iron Performance Center 

- Building a staff

- Leading different personality types

- Setting your business culture

- Allowing for creative freedom from your team

- Holding standards and attracting the right clients

- Retaining clients

- Work Life balance