In this episode of "The Free Lawyer," host Gary converses with Stephanie Grober, Marketing and Public Relations Director at Horowitz Agency. They delve into the evolving landscape of legal marketing, emphasizing the need for law firms to adapt their strategies to stay relevant. Stephanie highlights the importance of content marketing, AI integration, and cross-selling within firms. She offers practical advice for attorneys seeking national recognition, stressing the significance of continuous marketing efforts. The episode concludes with insights on balancing professional success and personal freedom, encouraging lawyers to engage with marketing professionals for sustained growth and visibility.

Stephanie is the Marketing and Public Relations Director at Horowitz Agency delivering strategic integrated marketing and public relations services to leading law firms and professional services firms with a results-oriented mindset. Common Marketing Mistakes (00:04:13)
Importance of Content Marketing (00:06:50)
Public Relations Strategies (00:08:12)
Maintaining Media Visibility (00:11:12)
Measuring ROI in Marketing (00:12:27)
Examples of PR Success (00:14:13)
Balancing Promotion Strategies (00:15:43)
Handling Multiple Practice Areas (00:16:30)
AI in Legal Marketing (00:17:53)
Crisis Communications (00:19:48)
Distinguishing Law Firms (00:22:03)
Reevaluating Messaging (00:23:34)
Emerging Trends in Legal Marketing (00:24:07)
Getting Publicity as an Attorney (00:25:19)
Marketing Activity Strategy (00:25:33)
Leveraging Published Content (00:26:54)

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288. The Best Strategies for Law Firms to Stand Out in a Competitive Market