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The rise of global music creators, shifting from a predominantly Anglo-American culture to a more diverse global representation, has significantly impacted the music landscape. With new artists emerging worldwide, the democratization of music creation is accelerating. The platform evolution is still in its infancy, especially in audio formats. The interconnectivity of creators, platforms, and listeners is reshaping the way music is shared and enjoyed.
Music distribution is becoming more embedded in various online experiences, creating a ubiquitous presence of music across platforms. Creativity and expression are intertwined with personal and global contexts through platforms like TikTok. The challenge lies in enabling seamless experiences while navigating complex copyright regulations. Emergent technologies like blockchain offer promise in enhancing remixed culture and empowering artists and labels to control and monetize their content.
Record labels are adapting to the changing music landscape by shifting from stringent control to artist enablement. Labels now focus more on empowering artists to authentically engage with their audiences and manage their digital presence. The emphasis is on serving the artists' needs and fostering creativity, instead of exerting strict control over their careers. The future of record labels lies in facilitating and supporting artists in navigating the digital music ecosystem.
The evolving music ecosystem offers opportunities for innovative business development initiatives. Leveraging technologies like blockchain can revolutionize IP rights management, content monetization, and seamless music integration across various digital platforms. Engaging with creators, enabling efficient distribution channels, and embracing new technologies will be central to driving growth and sustainability in the music industry.
The podcast discusses how offering free content, like in the gaming industry where games are mostly provided for free with optional paid features, can significantly impact consumer behavior. By giving away much of the game for free and allowing players to choose if and when they want to make purchases, the gaming industry has seen a shift towards a more player-centric model that focuses on enhancing the overall gaming experience. This strategy enables consumers to enjoy the game without feeling pressured to make purchases, fostering a sense of trust and loyalty that drives revenue through optional paid features.
The podcast delves into the evolution of podcast consumption and the challenges in discovering new podcasts compared to music. Unlike music, where a three-minute song allows for quick sampling, podcasts require a more significant time commitment from listeners. Efforts to enhance podcast discovery involve developing tools like trailers to entice listeners and facilitate exploration. The podcast predicts advancements in contextualizing and promoting podcasts to enable listeners to explore a variety of content easily, leading to increased engagement and the exploration of diverse topics through the accessibility of podcasts.
Today is a special episode because it marks five years since I released the first episode of Invest Like the Best. Over those years, I’ve learned so much from so many investors and builders, but today’s guest may have taught me the most.
Daniel Ek is the CEO and founder of Spotify, and I find him to be one of the most thoughtful business leaders in the world. Daniel is the perfect guest for this special occasion because he exemplifies the curiosity, humility, leadership, and dogged determination that I think characterizes the best investors and operators.
In our conversation, we discuss the differences between the world of bits and atoms, how Daniel gets up to speed in challenging new fields, and why Europe might be a sleeping giant about to wake. We then bring the discussion back to Spotify, the evolving creator ecosystem, and Daniel’s frameworks for leading the business into its next chapter of growth.
Over the past 5 years, we’ve produced more than 300 of these shows and reached nearly 30 million people. I am deeply thankful to the guests who’ve been willing to share their knowledge with us all and even more thankful to everyone who has taken the time to listen and learn alongside me. This has truly been the greatest pleasure of my career, and I don’t plan on ever stopping this journey.
Now, Please enjoy my conversation with a great friend, Daniel Ek.
For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.
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Invest Like the Best is a property of Colossus, Inc. For more episodes of Invest Like the Best, visit joincolossus.com/episodes.
Past guests include Tobi Lutke, Kevin Systrom, Mike Krieger, John Collison, Kat Cole, Marc Andreessen, Matthew Ball, Bill Gurley, Anu Hariharan, and Ben Thompson.
Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.
Follow us on Twitter: @patrick_oshag | @JoinColossus
Show Notes
(00:03:37) - [First question] - Building atoms versus bits and if we’re destined to return to atoms
(00:08:04) - What makes early-stage atoms companies more challenging to build
(00:10:20) - Whether or not we’re starting to see cross-pollinating of infrastructure companies into other sectors
(00:13:00) - His process for learning about new fields when he knows nothing
(00:16:12) - Big and interesting problems that we will need to solve
(00:19:35) - The nature of healthcare’s technological adoption compared to other sectors
(00:24:13) - Downstream unlocks of collecting and observing big pools of data
(00:30:00) - What he has found effective about taking an idea from 0 to 1
(00:33:40) - Lessons learned about compounding change and staying patient
(00:37:17) - History of European technology and its unique regional characteristics
(00:42:40) - Cultural and continental traits that may make Europe a technological leader
(00:45:42) - Characterizing the major lessons learned from his time at Spotify
(00:50:31) - How artists are changing the ways they connect with their fans via Spotify
(00:55:44) - What he would change about the legacy music industry given today’s tools
(01:00:15) - The influence global exposure has on internet companies and creatives
(01:03:02) - Interesting observations about the recent explosion of podcast popularity
(01:07:36) - Working with, carrying, spreading, and maintaining Spotify’s sacred source
(01:12:37) - Ways we can improve and sharpen our decision-making skills
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