Sports Cards Nonsense Exclusive Topps Conference Interview With GaryVee on New Topps Partnership, VeeFriends, and the Obsession With the Hobby. Plus, Topps Conference Takeaways.
Apr 29, 2025
Gary Vaynerchuk, a dynamic entrepreneur and social media sensation, shares his passion for card collecting and insights into his latest Topps project. He discusses the evolution of VeeFriends and highlights the rising trends in the sports card market. The conversation dives into collector community dynamics, examining what attracts new enthusiasts, including gender representation. Gary also touches on marketing strategies and the international interest in collectible cards. It's a deep dive into how the hobby is transforming in exciting ways!
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Topps Conference Focus Shift
- Topps Conference is less about breaking news this year, more about accountability and execution for shops and breakers.
- Fanatics ecosystem dominates strategies involving buying, marketing, and fan experience improvements.
Short-Form Content Dominates Hobby
- Hobby consumers prefer short-form content; TikTok outperforms YouTube and other long-form social media.
- Long-form content struggles to gain traction in the sports card hobby audience.
Gender Dynamics in Collecting
- The hobby remains heavily male-dominated, with females comprising about 26% of collectors.
- Inclusion efforts are appreciated but female participation likely won't 10x the hobby's growth.