Visit https://inpractise.com/articles/sunbelt-vs-united-the-nature-of-equipment-rental-competition for full transcripts, business analysis, audio, video and more.

Sunbelt vs United: the Nature of Equipment Rental Competition

Former CEO of Nickell Rental

The expert is the former CEO of Nickell Rental and Vice President of the Equipment Segment at the American Rental Association (ARA). He ran his equipment rental business for 14 years, achieving ~$7M in revenue and establishing 4 locations in the Atlanta area. Following the successful sale of his business to Sunbelt Rentals, he served in the company for approximately a year. He then transitioned to Point Rental Software in England as Director of Global Expansion & Operations, overseeing EMEA, APAC, and NCSA regions.