Dr Murray Ellender is CEO and co-founder of eConsult, an online consultation system for GPs currently in use in more than 3,200 practices around the country. In this episode we talk about:

• Disrupting tradition and work practices
• How to persuade people to try something new
• The methods eConsult used to set a price point for something didn’t exist
• The dilemmas faced by doctors during the Covid-19 pandemic
• The future of healthcare

The Evening Standard’s holding an SME EXPO on May 25th and 26th. It’s a free to attend, two-day exhibition and conference designed to inspire and connect entrepreneurs and business leaders. Learn from the UK's most successful entrepreneurs, network with fellow owners and founders, and meet best-in-class suppliers - all taking place live and in-person at Olympia London. Get free tickets here.

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