In this episode of Content Briefly, we’ve interviewed Lashay Lewis, Founder of Authority Plug, and discussed positioning and messaging for building a successful consultancy, the intricacies of Bottom of Funnel Content, and more.

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Timestamps:

00:00 Intro

02:06 Who is Lashay Lewis?

02:35 Lashay’s perspectives on social media.

05:48 The origin story of Authority Plug.

09:06 Transitioning to consultancy.

10:57 Crafting a unique positioning.

13:32 The impact of leveraging attention.

16:10 Benefits of having a bold POV.

18:07 Visual content creation process.

25:31 How to productize a service.

27:42 Identifying your ICP as a consultant.

29:48 Challenges companies face with BoFu content.

32:20 Maximizing ROI with BoFu content.

34:07 ToFu vs. BoFu content.

38:08 Combining strategy with journalism for BoFu content.

42:34 Learn more about Lashay and Authority Plug and get in touch.

42:13 Outro.

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Useful Links:

Authority Plug: https://authorityplug.com/

Content Dashboard: https://authorityplug.com/#contentdashboard

Lashay on LinkedIn: https://www.linkedin.com/in/lashaylewis/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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SciComm w/ Leah Elson