Oren Etzioni, founder of TruMedia.org and AI researcher, discusses the challenges of detecting deepfakes. The podcast explores the necessity for accurate analytical tools to combat AI-generated misinformation, especially with elections approaching. TruMedia.org's unique approach uses AI models with high accuracy rates in spotting deepfakes, even in real-time. Etzioni's motivation to combat deepfakes for election integrity is highlighted, along with the struggles of developing foolproof detection tools amidst advancements in generative AI. The podcast also touches on the importance of imperfect detection tools, human judgment, and AI research initiatives advocating for legislation to regulate harmful deepfakes.