In this episode of the Startup CPG Podcast, Daniel Scharff interviews Aaron Nosbisch, the founder and CEO of BRĒZ, a rapidly growing cannabis beverage company using hemp-derived THC. Aaron shares his journey through the cannabis and e-commerce landscapes, offering a deep dive into BRĒZ’s innovative approach to cannabis-infused and functional beverages.

Discover the unique elements of BRĒZ’s product line, from their craft cocktail-inspired flavors to the incorporation of functional mushrooms like lion's mane. Aaron discusses the company's e-commerce strategies, the challenges of scaling a beverage company, and how they’ve crafted a distinctive brand and product formulations.

The conversation also delves into the specifics of hemp-derived THC beverages, highlighting how BRĒZ’s nano-emulsified THC results in quicker onset and shorter duration effects, similar to alcohol. Aaron addresses key market challenges, including dosage consistency, regulatory hurdles, and the transition from dispensary-only to mainstream market availability.

Learn about BRĒZ’s psychographic targeting strategy designed to appeal to those seeking enjoyable, non-alcoholic alternatives without the negative effects of traditional alcohol. Aaron also provides insights into their retail expansion plans, regulatory concerns, and the entrepreneurial scene in West Palm Beach. He reflects on the company's growth, marketing tactics, and the balance between his professional and personal life.

Tune in for an enlightening conversation on the future of cannabis beverages and the innovative strategies driving BRĒZ’s success!

Listen in as they share about:

BRĒZ Overview
BRĒZ’s Unique Selling Points
Functional Mushrooms
Product Taste and Development
Hemp-Derived THC vs. Traditional THC
Comparison of Cannabis Beverages and Traditional Cannabis Consumption
Consistent Dosing in Beverages
Market and Consumer Behavior
Competitors and Industry Trends
Regulatory Environment and Distribution
Drinking Trends and Health Considerations
Entrepreneurial Scene in Florida

Episode Links:

BRĒZ Website
Aaron Nosbisch LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)

Join the Startup CPG Slack community (20K+ members and growing!)
Follow @startupcpg
Visit host Daniel's Linkedin
Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
Episode music by Super Fantastics

Elon Musk Thinking

Interview Of Elon Musk Talking About Mars Exploration!!!

Remember Everything You Learn from Podcasts