Brett and Jonathan share their thoughts after listening to the Humans of Saas podcast, hosted by Ben Winn at Catalyst. The episode was titled “Give Before You Take” with Lloyed Lobo, Co-founder and President of Boast AI. Reciprocity is so important when building a brand and creating community. Short-term marketing efforts that are solely revenue-motivated are a recipes for disaster.

0:00 Intro
1:30 Conversation with JG
3:52 Humans of SaaS podcast
7:00 Be personal
8:40 Give before you take
9:55 Permissionless co-marketing
11:45 Jonathan’s philosophy
14:26 Rise of PLG
15:28 Customers want an outcome, not software
22:00 Revenue motivated
24:53 Outro

Give Before You Take (with Lloyed Lobo, Co-Founder and President of Boast.AI)
Content from Catalyst

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Give Before You Take (Catalyst content breakdown)