Alcohol is still big business in America—but the numbers are shifting. From wine to beer to spirits, sales are dropping across the board, and it’s not just Gen Z driving the change.

Today, you'll hear some surprising data on drinking habits and the rise of non-alcoholic options, and then you'll hear a personal take on what it's really like to give up alcohol.

Whether you're wine-loyal or booze-free, this episode dives into the cultural shift reshaping what—and why—we drink.

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#wine #alcohol #sobercurious #drymovement

WTTAA #296 - SAM GOORIS & KELLY PFAFF