Ishwara Glassman Chrein - President of Chicago Fire FC - met up with AJ Maestas at the SBJ Thought Leaders retreat in Lake Tahoe. They discuss her strategies for content creation and monetization and how behind-the-scenes access can improve fan engagement.

They also talk about Ishwara's résumé before joining the Fire, and how her background outside of sports has prepared her for her current role.

Details:

2:00 - Ishwara’s Background

2:45 - Creating and monetizing content

7:20 - Chicago Fire

13:05 - Women in professional sports

22:00 - The future of MLS

26:35 - Sponsorship and The Fire’s Success

30:00 - Rapid Fire Questions

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28. Ishwara Glassman Chrein - Chicago Fire FC