The Yzzi Research Podcast
How to Tag Qualitative Data (ft. Karen Eisenhauer)
Mar 4, 2024
Qualitative UX Researcher Karen discusses the importance and challenges of tagging qualitative data. She emphasizes the transition to descriptive tagging for valuable insights. The podcast explores enhancing comprehension and operationalizing insights through data tagging. It also covers challenges in qualitative data analysis and the significance of synthesis tags for uncovering key insights.
48:32
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Quick takeaways
- Organizational tagging helps researchers structure and manage qualitative data efficiently for uncovering potential themes and insights.
- Descriptive tagging involves quantifying and organizing data segments to extract valuable insights based on predefined criteria.
Deep dives
Organizational Tagging: Creating Initial Order from Qualitative Data
Organizational tagging is highlighted as a fundamental tool for researchers to structure and manage qualitative data efficiently. By categorizing and labeling essential elements during the initial data review, researchers can begin to uncover potential themes and insights. This process serves as a foundation for further analysis and discussion among research teams, allowing for the identification of key areas for exploration and focused investigation.
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