Using Neuroscience for Better Communication, Connection, and Conflict Resolution with Alex Yates

In today's episode, Massimo is joined by Alex Yates, a high-energy, high-impact neuroscience-infused business leader bringing inspirational approaches for transformational work with over 25 years of experience --which means he graduated college before he sent his first email #GenX. He's grew up in San Diego where he started his career doing market research for a top 40 radio station, sales training for the San Diego Padres, recruiting for a University, moved to Chicago and re-invented himself as the Marketing Mad Man, before roles in leadership consulting for Humana, change management for Kraft Foods, and now leads work around Change Agility for organizational transformations. A lifelong learner with a creative approach to most everything, Alex is the king of metaphors & analogies who applies 21st century research of neuroscience and human-centered design to shift mindsets to help people choose the change.

Alex moved from sunny San Diego to seasonal Chicago in the middle of a January snowstorm, so he’s personally experienced transformational change. He happily lives in Chicago with his Instagram-influencer wife and two kids where Alex has been voted “Dad of the Year” for 9 consecutive years, in his household.

Highlights from today's podcast include:

• How Alex's chance encounter with a classmate introduced him to public speaking and discovering his gifts in persuasion and debate.
• The power of 'Name it, to tame it" when communicating in emails and chat to let the person know that you want to talk and the why behind it.
• The 5 types of evidence for persuasion and communicating effectively.
• Why the TED Talk cap is 18 minutes in duration
• The power of TikTok for microlearning beyond trendy dance moves.
• How research shows that we learn far more effectively by sharing our struggles than we do our successes.

Connect with Alex Yates:

Twitter

LinkedIn