The Speaker Lab Podcast
How to Use Geographical Prospecting to Get More Paid Speaking Gigs with Erick Rheam
Dec 26, 2023
Erick Rheam, expert in geographical prospecting, joins the podcast to discuss the power of leveraging geographic locations for speaking gigs. They cover the four pillars of geographical prospecting, successful case studies, and practical tips for getting started. By focusing on building relationships in targeted areas, speakers can expand their message and generate more business opportunities.
30:22
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Quick takeaways
- Geographical prospecting allows speakers to maximize their chances of booking more gigs by reaching out to prospects within a 50-mile radius and exploring opportunities with them.
- Auditing your talk is an effective way to convince prospects to hire you, providing social proof of your expertise and effectiveness on stage, leading to immediate bookings and long-term partnerships.
Deep dives
Geographical Prospecting: Leveraging Momentum for Your Speaking Business
Geographical prospecting is a powerful strategy for speakers to maximize their chances of booking more gigs and growing their business. By leveraging the momentum of a current gig, speakers can reach out to prospects within a 50-mile radius and explore opportunities with them. There are four pillars of geographical prospecting: landing additional gigs in the same area, inviting prospects to audit your talk, merging prospects to split costs, and meeting with high-priority prospects near your gig location. The goal is to create longer-lasting relationships, build trust, and expand your speaking business by capitalizing on the geographical proximity of events.
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