Todd Radom, the Designer, Sports Branding Expert, and Writer, joins the show to share his journey from designing book covers to designing the logos for a Super Bowl, MLB and NBA All-Star Games, MLB teams, and Ice Cube's BIG3 basketball league. Hear how to design a lasting logo, what makes a logo jump off the page, Todd's approach for the Super Bowl XXXVIII logo, his favorite pro sports uniforms of all time, and the hardest thing in the world to draw. Connect with Todd at ToddRadom.com and Twitter and Instagram @ToddRadom
