Another Day, Another Workshop !

How to Design World-Class Workshops ft. Dee Scarano | #ADAW Ep. 09

Jul 29, 2025
Dee Scarano, an experienced innovation facilitator who has worked with giants like Google and LEGO, dives into the essentials of effective workshop design. She highlights the importance of preparation and stakeholder understanding, while discussing common mistakes facilitators make, like neglecting psychological safety. Dee emphasizes the role of neuroscience in creativity and decision-making while suggesting powerful questions to ask clients. With her course, 'The Elite Facilitator,' she aims to empower facilitators to create impactful experiences tailored to their audience.
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ADVICE

Do Thorough Pre-Workshop Discovery

  • Ask deep discovery questions before designing a workshop to understand people, goals, and context.
  • Do more stakeholder interviews to avoid derailment after the session.
ADVICE

Identify And Interview Key Stakeholders

  • Talk to the person who contacted you, the decision-maker, and other stakeholders before the session.
  • Invite or prep anyone who could veto or derail outcomes to prevent later resistance.
ADVICE

Refuse Ill-Prepared Engagements

  • Turn down workshops when clients refuse the necessary planning calls or stakeholder access.
  • Protect your reputation by refusing work you know will likely fail later.
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