Waqar Zaka, Branding Yourself and the Advertisement Industry - Babar Khan Javed - TPE #109

Babar Khan Javed is an investigative journalist that covers the $2B advertising & media industry in Pakistan. Currently reporting via Profit, he is credited with helping the marketing community understand the value of data-driven influencer marketing, the path to repositioning media as an investment, creating a platform for female executives to share POVs that deviate from the status quo, and more. He can be reached at babar.khan@pakistantoday.com.pk for pitches while whistleblowers can reach him at babar@substack.com in order to create real change.  Babar comes on the podcast to discuss Waqar Zaka, branding, the agency model, media ratings and the Advertisement Industry in Pakistan.  

Will Amazon coming to Pakistan really matter? Is the ad agency model flawed? How to brand yourself to make money online?  Watch on this week's episode of The Pakistan Experience. 

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Chapters: 0:00 Introducion 3:49 Advertising Agency model if flawed 6:00 The media ratings system is corrupt 15:00 Content and captive audience 23:00 Brands and Tik Tok 29:30 Amazon and sehtiya culture 44:00 Corruption in Advertising in Media 51:18 There will not be Amazon.pk 1:00:00 Branding and Digital Marketing 1:20:00 The agency model 1:30:00 Podcast and Patreon 1:33:00 Internal Brain Drain 1:40:00 Disagreeing respectfully  1:45:00 Female Executives