The Fitness Marketing Agency Podcast The Art of Gym Marketing in 2025
Dec 18, 2024
Ben and Charlie discuss groundbreaking marketing tactics for gyms in 2025. They emphasize balancing short-term gains with long-term community engagement. Focusing on benefits over features, they highlight the emotional aspects of fitness marketing. The duo explores the vital mix of organic and paid strategies for optimal client acquisition. They stress the importance of aligning sales messaging with consumer motivations, and how a holistic approach can foster lasting relationships while enhancing profitability.
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Episode notes
Balance Sales and Value
- Balance short-term sales with long-term value.
- Provide value with educational content and testimonials, not just sales pitches.
Target the Unready Buyer
- Only 3% of your market is ready to buy at any given time.
- Target the larger portion who aren't ready yet by providing value.
Two Gyms, Two Approaches
- Two gyms demonstrate different approaches: one constantly pushes sales, the other balances sales with value-driven content.
- The second gym, offering value, appears more appealing to potential clients.