When Jason Phillips says “everything is possible,” he speaks from experience. From representing the U.S U16 soccer team to exiting his nutrition coaching company for 8-figures, Jason has spent his life defying expectations and chasing his passions with unwavering commitment. 

But for years, Jason struggled to commit fully to entrepreneurship. Haunted by his parents’ disapproval of his “internet thing,” he bounced between corporate jobs that left him feeling stuck and unfulfilled. It wasn’t until hitting financial rock bottom in 2014 that he realized he had to make a decision: figure out the online business game or resign himself to a life of mediocrity.

Twelve months later, he’d hit 7-figures. The secret? Doubling down on genuine client connections. Soon, his nutritional coaching institute was generating over $300k/month.

But rapid growth brought new challenges - like hiring missteps that cost him $700k, burning down a 4-year relationship, and an emotional rollercoaster of negotiating with private equity firms.

Today, Jason shares it all. The lessons from building and exiting such a massive business, the identity crisis of selling your “baby,” and why entrepreneurs must stay true to their vision and “choose yourself” every step of the way.

"Your personal desires are not wrong. I think society has told us so many things are wrong, but I don't think it's wrong to choose yourself." ~ Jason Phillips

In This Episode:

- Early life and aspirations

- Struggles and breakthroughs

- The turning point

- Building a successful online coaching business

- Navigating entrepreneurial pivots

- The cost of success 

- Building and growing NCI: lessons from rapid growth

- The acquisition journey

- Embracing new beginnings

About Jason Phillips:

Jason Phillips is the founder of the Nutritional Coaching Institute, an 8-figure certification company dedicated to advancing the craft of wellness coaching. After nearly dying from anorexia in his early 20s, Jason discovered the power of online coaching to transform lives and became obsessed with mastering client connection.

Within five years, Jason had scaled NCI to $300k/month by treating each client's success as his own. Known for his contagious belief in human potential, Jason has since certified over 1500 coaches in cutting-edge practices around mindset, hormones, and behavior change.

After exiting NCI, Jason now serves as a strategic advisor and angel investor to mission-driven entrepreneurs. His life philosophy is simple: "Everything is possible if you never stop choosing yourself and being of service."

IG: https://www.instagram.com/realjasonphillips/ 

YouTube: https://www.youtube.com/c/JasonPhillips 

LinkedIn: https://www.linkedin.com/in/jasonphillipsfitness/ 

Where to find me:

IG: https://www.instagram.com/jen_gottlieb/

TikTok: https://www.tiktok.com/@jen_gottlieb 

Facebook: https://www.facebook.com/Jenleahgottlieb 

Website: https://jengottlieb.com/ 

My business: https://www.superconnectormedia.com/ 

YouTube: https://www.youtube.com/@jen_gottlieb