Deepfakes for Good? How AI is Powering the Next Era of Personalization

Can deepfakes go from dangerous to delightful? In this episode of the AI Proving Ground Podcast, Adam Dumey and Chris Roberts explore one of the more surprising — and controversial — applications of artificial intelligence: the use of synthetic media and deepfakes in personalized customer experiences. You'll learn what deepfakes really are and why they're no longer just a security threat, how AI-powered personalization is reshaping the customer experience, and the ethical and technical challenges of using AI-generated content responsibly.

Learn more about this weeks guests: 

Adam Dumey is a tech executive with 20+ years of experience leading AI, Autonomous Retail, and Cloud initiatives across sectors. He advises Boards and C-suites on digital transformation, driving major efficiency and revenue gains. At WWT, he leads Global Retail Sales, helping clients grow revenue and optimize operations by aligning strategy, tech, and partners like Nvidia, Dell, Crowdstrike, and Cisco.

Adam's top pick: Navigating the Future: Three Emerging Trends in the QSR Industry

Chris Roberts is a technology expert at World Wide Technology with extensive experience across aerospace, AI, adversarial AI, deepfakes, cryptography, and deception technologies. He has founded or collaborated with multiple organizations in human research, data intelligence, and security. Today, he focuses on advancing risk management, maturity models, and industry-wide collaboration and communication.

Chris's top pick: Deepfake Deception: Can You Trust What You See and Hear?

The AI Proving Ground Podcast leverages the deep AI technical and business expertise from within World Wide Technology's one-of-a-kind AI Proving Ground, which provides unrivaled access to the world's leading AI technologies. This unique lab environment accelerates your ability to learn about, test, train and implement AI solutions.

Learn more about WWT's AI Proving Ground.

The AI Proving Ground is a composable lab environment that features the latest high-performance infrastructure and reference architectures from the world's leading AI companies, such as NVIDIA, Cisco, Dell, F5, AMD, Intel and others.

Developed within our Advanced Technology Center (ATC), this one-of-a-kind lab environment empowers IT teams to evaluate and test AI infrastructure, software and solutions for efficacy, scalability and flexibility — all under one roof. The AI Proving Ground provides visibility into data flows across the entire development pipeline, enabling more informed decision-making while safeguarding production environments.