TechCrunch Startup News Bain bets on Indian domestic work startup Pronto even as rivals face criticism
May 19, 2025
A new player in India's domestic services market is Pronto, which promises cleaning and laundry within 10 minutes. The startup recently secured $2M funding, highlighting its innovative approach and commitment to gig workers' rights. Amidst criticism faced by competitors, Pronto aims to carve a niche by prioritizing fair treatment and tapping into the growing demand for on-demand services. Will this unique model reshape the industry?
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Instant Home Services Demand
- Pronto capitalizes on the growing demand for instant home services in urban India with guaranteed 10-minute access.
- This service matches the increasingly urgent consumer expectation of immediate availability for cleaning and laundry.
Gig Worker Sensitivity Grows
- Gig economy platforms face scrutiny over their treatment of workers, especially with instant home services.
- Urban Company faced backlash for language in promotions, indicating sensitivity around gig worker respect.
CEO Emphasizes Worker Empathy
- Pronto's CEO Anjali Sardana insists they don't treat workers as commodities; they engage directly with gig workers daily.
- This direct connection fosters empathy, contrasting with common detachment in gig platforms.