Redefining Authentication and Security

The traditional view of security often implies that increasing safety requires adding friction to user experience. However, in the realm of authentication, this notion is challenged by acknowledging that much of the friction arises from users being responsible for their own security settings. By shifting the responsibility of authentication design away from users, companies can reduce friction and improve both user conversion rates and security measures. This can be achieved through mechanisms like biometric logins and email magic links, which streamline the authentication process while minimizing potential attack vectors.