Afrobility: Africa Tech and Business #4: African Mobility Tech (Uber, Taxify & others) - How ridesharing is changing transportation across Africa
Overview: In this episode, we discuss ridesharing in Sub-Saharan Africa. We discuss transportation in major African cities, the entry, impact & business models of ridesharing platforms & end with our views on the future outlook of ridesharing platforms
Companies discussed: Uber, Bolt / Taxify & OPay (Opera Pay)
Business concepts discussed: Low end disruption, Bottom of the pyramid (BOP) solutions, customer segmentation, product localization & marketplace differentiation
Conversation highlights:
- (00:30) - Transportation and Mobility context in sub-Saharan African cities
- (04:35) - Uber’s history and entry into Africa via South Africa
- (09:05) - Uber’s advantages in African markets
- (11:00) - Uber’s adaptations to succeed in African markets
- (16:00) - Uber’s pricing strategy in African cities
- (21:40) - How drivers in African cities choose between different services
- (22:55) - Ridesharing companies and government relations
- (27:00) - Ridesharing competition in Nigeria
- (33:00) - “Driver-friendly” vs “Rider-friendly” ridesharing services
- (36:50) - Ridesharing business models in Nigeria
- (39:15) - OPay (Opera Pay) competition
- (40:15) - Bankole’s overall thoughts and outlook
- (42:25) - Olumide’s overall thoughts and outlook
Olumide’s recommendations & small wins:
Bankole’s recommendations & small wins:
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