Anyone who works in sales knows that trust is not easy to come by. It's easier for Sales Engineers than salespeople due to the "Engineer" in the title, but we are still working with people who we may have not met before, asking them to share information that they would not share with anyone else, so it makes sense that they are wary of providing it.
We need to build that trust. And trust is the topic of conversation with Richard Jackson today. Richard is an SE leader based out of Austin, Texas. We will discuss the SE industry there, as well as how we can work to build trust, not only with customers, but with salespeople, product managers, and anyone else we encounter.
We The Sales Engineers: A Resource for Sales Engineers, by Sales Engineers