#128 MCP servers in digital analytics (with Gunnar Griese at 8-bit-sheep)

Sep 5, 2025

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Full show notes, transcript and AI chatbot - http://bit.ly/45OMaZF

Watch on YouTube - https://youtu.be/sFBo_j3cLIE

Join our Dataform webinar on the 11th of September - http://bit.ly/4gfuFFu

00:00:00 - Introduction
00:01:22 - News Roundup
00:02:04 - Claude Chrome Pilot and risks
00:06:42 - Lethal trifecta problem
00:08:32 - Image generation advancements
00:12:55 - Competitive image editing software
00:16:03 - Google Translate's new features
00:18:40 - Future of language learning
00:22:39 - Attribution models in digital analytics
00:27:50 - Using MCPs in digital analytics
00:30:20 - MCP servers and LLM integration
00:35:14 - Browser testing with Playwright
00:38:34 - Automated e-commerce tracking implementation
00:40:54 - API call translation challenges
00:45:43 - Customising prompt templates in MCP
00:49:41 - AI functionality and governance balance
00:51:05 - User level access in analytics
00:54:25 - Authentication challenges in MCP
00:58:59 - Customised UI for analytics workflows
01:02:05 - Agent to agent workflows
01:06:51 - Future of chat interfaces in analytics
01:10:46 - AI outsourcing mundane tasks
01:12:40 - Data activation challenges in business

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Episode Summary:

In this episode of The Measure Pod, Dara and Matthew sit down with Gunnar Griese from 8-bit-sheep to discuss MCPs and their growing role in digital analytics. From server integration with LLMs to customising prompt templates and tackling authentication, they explore how MCPs are reshaping workflows and access in analytics. Along the way, they touch on related challenges like API translation, automated tracking, and the balance between AI functionality and governance.

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About The Measure Pod:

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement, with a side of fun.

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