A handful of female ‘influencers’ on social media have gone viral with the political right over their lifestyle rants, commentary on the political left, and certain cultural issues. But most of these ‘influencers’ are ultimately playing a part, filling a void, and taking advantage of a cultural vacuum. Often they are paid by ‘patriot’ companies to promote a narrative or lifestyle while selling coffee or holsters. There is nothing wrong with selling a product, but the fact is most of these 'common people' are not so 'common', they are manufactured images. Some female ‘influencers’ are talking about their difficulties dating and yet their other videos promote the very opposite. Others are seeking pure validation, including the cake baking single mom. One of the most viral is making different videos with new 'costumes' and targeted commentary and imagery. On the other hand, male ‘influencers’ include the ‘red pill’ community promoting masculine-feminism and dating advice. The magic trick is that most of these ‘influencers’ are partly right in what they say, though they are massively toxic in their overall presentation. “Influencer Culture” itself is toxic because it is inauthentic, an advertisement for a product, promotes false expectations, and for many individuals it’s about pure self-validation.

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Influencing Mediocrity (6/13/24)