Ep. 87 | The updated definition of Account Based Marketing and it's future. Ft.- Gabe Rogol, DemandBase

In this episode, Gabe Rogol talks about the three different layers to the ABM approach and executing ABM at scale using a priority-based account segmentation method. Gabe also explains how personalization really depends on the data and resources available that ultimately affects the level of personalization and the complexity associated with it. We further discuss what the future looks like for Account-Based Marketing.

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