Most creators on YouTube go through a lifecycle where they work hard, achieve success, and then fade away. It tends to be about 5 to 7 years long.

After observing that pattern on YouTube for over a decade, Matt Koval decided to start talking more publicly about this issue and how we can continue to serve our audience well and grow our business for years to come.

You can check out Matt's channel, Creator Dynamics, here: https://www.youtube.com/c/CreatorDynamics

Check out the Creators Calculator here: https://creatorscalculator.com/

Check out Mighty Networks here: https://www.mightynetworks.com/

CREATOR SPOTLIGHT: Check out Adam's channels:

• Haxman: https://www.youtube.com/haxman
• Will It Slime?: https://www.youtube.com/c/WillItSlime

QUICKLY CONVERT NEW VIEWERS INTO FANS: Are you ready to quickly connect with first-time viewers in your very next video? In this FREE training you’ll learn the 7 signals every viewer needs in order for your YouTube videos to grow!

Get the free training here and then schedule a free discovery call to see how we can help you grow: https://videocreators.com/seven-signals/

POWER TIP: Clips are now available on all YouTube channels. Learn how it works: https://support.google.com/youtube/answer/10332730

JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video chat Volley space. Join us here: https://videocreators.com/podsquad LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators