FOMO refers to the fear of missing out on something. For several years now, Neuromarketing has been leveraging this fear to influence our buying behaviour and decisions.

Where did FOMO come from? How does it manifest itself, and how has it been incorporated into Marketing strategies? That's what I'm talking about in this episode.

What we'll discuss:

👉 Where the expression FOMO comes from and what it means

👉 A historical perspective on FOMO, from the Middle Ages to the present day

👉 The acceleration of the pathology in the age of social networks

👉 The Effects of hyperconnectivity on the human brain

👉 Dark patterns in UX/UI and how they influence our online behaviour

👉 FOMO Marketing's common tactics

👉 The responsibility of the Marketeers and the users towards all this

#3 (EN) - Deep dive: FOMO (Fear of Missing Out) and Neuromarketing