The COSMIC Bridge
COSMIC Sales - Ep 48 Michael Hanson
Oct 18, 2023
Michael Hanson, CEO of Growth Genie and host of The COSMIC Bridge podcast, discusses the COSMIC Sales framework, emphasizing the balance between material and spiritual aspects in sales. He explores the importance of being open, authentic, and inspiring buyers to make positive changes. The framework includes Challenge, Consequence, Influence, Material, and Spiritual elements to enhance emotional connections in sales.
05:44
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Quick takeaways
- Connecting with buyers on a human level by integrating material and spiritual aspects in sales.
- Navigating complex sales environments with influence strategies and fostering trust through authenticity.
Deep dives
COSMIC Sales Framework: Connecting Material and Spiritual Aspects
In the podcast, the speaker introduces the COSMIC sales framework, emphasizing the importance of connecting with buyers on a human level. The framework combines the material, focusing on economic impacts and statistics, with the spiritual, addressing emotional impacts. By understanding that buyers are also human and have emotional needs, sellers can create a more authentic connection that goes beyond the standard sales methods. For instance, targeting a manager involves not only focusing on economic aspects but also considering their team's wellbeing, showcasing the interconnectedness of material and spiritual elements.
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