WorkParty Going Against The Grain With OUI The People Founder Karen Young
The beauty industry has a major influence on women, and there’s no question about it. Since the dawn of advertising, we’ve looked to unrealistic images of beauty that have resulted in negative self-talk, low self-confidence, and unrealistic beauty standards among women.
But as today’s guest can attest: a new, much-needed wave in the beauty movement has arrived, and she is paving the way. Long gone are the days of using self-deprecating language to sell products that make us “more lovable”. When launching OUI The People, CEO & Founder Karen Young took note of the shaving ads from the ’50s and realized that modern brands using similar language needed to make a change.
As someone who had firmly established herself in both the luxury fashion and beauty industries before branching out and starting her own Black-Owned, Brooklyn-based direct-to-consumer skincare brand, Karen was on a mission to inform our culture and change the beauty conversation.
Her brand OUI The People offers a beautiful heirloom safety razor and all-natural luxury grooming products that cater to modern women’s needs. Named one of the top-searched, Black-owned beauty brands in 2020 with an increase of 1,150%, her brand continues to make a name for itself, while promoting inclusivity and product efficacy. Now one of less than 100 Black Women to ever raise over $1 million dollars, she recently closed an oversubscribed seed round and has now raised more than $3 million dollars!
Today, I’m so excited to be joined by the lovely Karen Young who can share first-hand what it takes to lead a movement in the beauty industry, how to raise capital, how her upbringing impacted her outlook on self-care, and how her background in psychology informs her highly personalized customer experience. There is so much I want to chat with her about today, so without further ado, let’s get into it!
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