He Flipped a 450lb Tire, Got Injured… Then Accidentally Built a Fitness Brand

What do a 450-pound tire, a back injury, and 60-second squats have in common?

For Michael Cassidy — everything.

In this episode of Happy Accidents, Michael shares how a devastating back injury, a pandemic career pivot, and a total lack of time to work out led to the unexpected birth of his fitness brand: the 60 Second Workouts App.

We explore:

• The accident that kickstarted his health journey
• Why "not having time to exercise" became his biggest business idea
• How he used LinkedIn to build an audience in tech + wellness
• The science behind micro workouts and why they actually work
• The power of small experiments and weird pivots that pay off

Michael proves you don't need a perfect plan. Sometimes, the detour is the path.

Connect with Michael here:

LinkedIn: https://www.linkedin.com/in/michaelcassidy88/

YouTube: https://www.youtube.com/@activeintech

Website: https://michaelcassidy.co/

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