In episode 109 of The Physical Performance Show Brad Beer and Lewis Craig have a conversation with Matt Fitzgerald - Best selling Author 'How Bad Do You Want It?'

Matt has authored numerous books including ‘The Runners Edge’, ‘Iron Wall’, ‘80/20 Running’ and also ‘The Runners Body’ and is also an avid endurance runner.  Matt has also authored the book ‘How bad do you want it’ where he brings together the science as well as brilliant examples of elite performance including athletes featured Sammy Wanjiru, Jenny Simpson, Greg LeMond, Siri Lindley, Cadel Evans, Nathan Cohen and Joe Sullivan, Paula Newby-Fraser, Ryan Vail, Thomas Voeckler, Steve Prefontaine.  Matt brings together the science as well as the practicality of elite performance.  Matt has a long history of competing in endurance events.  Matt is also an acclaimed endurance sports and nutrition writer and also a certified sports nutritionist as well as being a regular columnist.

On today’s episode Lewis and Brad with Matt explore why it is you have to endure to get the most out of yourself. Why the lynch pain to successful endurance performance is a perception of effort. Why you must brace yourself for the worst in order to race at your best. The two ways that you can alter your perception of effort and therefore improve your performance. Why endurance athletes perform better when they are chasing such of effort. Why you must brace yourself for the worst in order to race at your best. The two ways that you can alter your perception of effort and therefore improve your performance. Why endurance athletes perform better when they are chasing something. Why it helps to stay focus on external stimuli when you are racing. Why sitting yourself up to expect more will allow you to achieve more and why A race is like a fire walk. So if you are ready to explore your true physical potential to master the psychology of mind over muscle then jump in with Lewis and myself, Matt Fitzgerald, author of how bad you want it and let’s see how it’s done.

Listen in as we delve into the following:

• Matt’s backstory
• Coming back from disappointments
• Maximising performance based on psychology
• Perception of Effort
• Inhibitory Control to stay focused on your goal
• The effect of Music, Anxiety and Caffeine on perception of effort
• A Race is like a Firewalk
• Practical tips to push Physical Performance
• Time Goals
• Achievable targets and goals
• Turn anxiety into excitement
• Being present and staying focused
• 80/20 Training
• Physical Challenge for the Week: Make a rule to do something every day

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