I’ve said many times that the people in business I admire the most are independent agency leaders. And over the past 18 months, as our industry, largely populated by small businesses has rallied against such unforeseen challenges, my admiration and respect has deepened.
Through all of the conversations I had with agencies during this time I was aware that it was surely those in the events sector who had been dealt the most difficult hand.
In this episode, I speak to Sarah Yeats, Managing Director of events agency Sledge, to understand what happens when your projects are cancelled and your pipeline disappears.
I’ve called this episode ‘overcoming adversity’ but it’s so much more than that. It’s about leadership, resilience, communication, but most importantly, the power of relationships.
Listen in to find out how to win a copy of Sarah’s recommended read: Be More Pirate by Sam Conniff Allende.
Small Spark Theory: a marginal gains approach to new business and marketing