VinePair Podcast Bourbon Isn't Taking Any Chances
Feb 24, 2025
The hosts dive into Maker's Mark's new ad campaign targeted at young drinkers, sparking a debate on the bourbon industry's proactive approach. They explore trends shaping the bourbon landscape and the historical challenges distilleries face. The discussion also touches on the complexities of bourbon exports to Europe amid rising local whiskey production. With a nod to community and quality, they highlight the evolving tastes of the next generation and the importance of innovative marketing in keeping the spirit alive.
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