Problem Solvers How to Get AI to Recommend You
Sep 1, 2025
Max DesMarais, Director of Strategy at Vital Design, offers insights on navigating the rapidly changing landscape of marketing. He discusses the rise of AI tools that provide hyper-specific recommendations, shifting the way businesses attract clients. DesMarais emphasizes the importance of adapting content and SEO strategies to meet these changes. He also highlights the necessity for brands to diversify their marketing approaches and redefine success metrics to stay relevant in today's digital space.
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Traffic Drops Don't Mean Demand Is Gone
- Search traffic falling doesn't equal falling demand; users still research and buy.
- AI often consumes and summarizes your content, hiding attribution and changing measurement.
AI Shifts Where The Funnel Happens
- Content can still influence buyers even when visits decline because AI surfaces it in overviews.
- Visitors who do reach your site often arrive further down the funnel and convert better.
Build Hyper‑Specific Pages For AI Queries
- Create highly specific pages that match long-tail, conversational queries people ask AI.
- Make details like platform, industry, and outcomes explicit so AI can recommend you precisely.