Ninja Selling Podcast The Power of a Clear Database
Joining Matt and Garrett today is Brian Harwood, a phenomenal real estate agent serving Seattle, Washington, and all surrounding areas. Among his many other achievements, Brian is also a coach at Ninja Selling. Today, he shares the secrets of his business and how he increased his turnover by creating laser-focused groups and harnessing the power of his database.
The episode begins with Brian describing how he got involved with Ninja and how Garrett became his coach. Brian moves on to discuss the power of having a focused database and why you should divide your database into smaller groups. He talks about how to determine who your raving fans are and how to be in constant communication with them. Brian further explains the need for having the right team put together and how to grow your business right from your database using the right tools. You won't want to miss the extraordinary information and advice shared by this truly remarkable professional here today.
And don't forget to join the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook where you share ideas, ask questions, and connect with other Ninjas. You can also leave a voicemail with your direct feedback at 208 MY-NINJA. And visit Ninja Selling Events for more information about upcoming open installations. Or if you're interested in taking your goals a step further, visit Ninja Coaching to check out all of our amazing coaches.
Episode Highlights:
- How Brian got into Ninja Selling
- The power of your database
- Breaking down your database into groups
- How to determine your raving fans
- Brian’s results from having a laser focussed group
- Building the right team
- The benefits of having a focused database
Quotes:
“I wasn't organized enough to take my business to the next level. And so I wanted to implement coaching and hire a coach to help me take my business to the next level, get organized, and get my life back.”
“We started digging into the database, we started to pull out the people who were special in the database, and that they not only know, love, and trust me, as a person, but they also are the biggest supporters of my business. And so we created a small focus list of raving fans.”
“With our raving fans, we know the depth of the database in these folks. In other words, I know who they are, I know who their spouses are, I know who their kids are, I have their birthdays, their anniversaries, and their kids' birthdays. I know them so well, if they have a job change or if anything happens in their world, they get something from us, they get flowers. We're recognizing them constantly.”
“Increasing the frequency that you do certain elements of the system can have incredible results on a relationship.”
Links:
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Garrett
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Matt
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Brian Harwood