Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
224 - Exploding Mountains! (When To Stop Offering a Product or Service)
This episode is all about Exploding Mountains.
Your hosts Suzi Dafnis and Michelle Falzon talk you through the 5-point checklist for knowing whether you need to stop delivering a particular product or service (even one that is profitable!).
Listen to this episode to hear more about:
-> What a Marketing Mountain is and why you need to understand this concept to have a successful business
-> How “turning the funnel upside down” can be a game changer for your marketing
-> The “hand drawn” business model that can take you just 2 minutes but save you YEARS of trial and error
-> The “Ski-Lift Strategy” for easily offering an upsell to your customers (especially good for high ticket sales)
-> The Marketing Mountain Suzi exploded (and why it was one of the best things she did for her business at the time)
-> Why understanding who you are selling to helps you to see which Mountains to keep and which ones you want to “detonate”
-> How many mountains is too many mountains (and how to tell which ones you don’t need)?
-> The major mistake most businesses make when they aren’t getting enough sales.
-> And much more!
Also mentioned in this episode:
-> HerBusiness Marketing Success Mastermind
-> The REACH Retreat in Hawaii
-> Content Sells Facebook Page
-> Angela Counsel - Embrace Program
-> Episode 4 - Episode 4 - Finding Your Marketing Mountain
-> Episode 41 - Creating Content That Keeps Your Customers Coming Back - With Stu Mclaren
-> Episode 160 - Why Being Opportunistic is Costing You Opportunities
-> Stu McLaren
-> Sockable
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