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Empire Building

197. Sales Funnel Series Part 3: How to Get Appointments to Stick

Jan 1, 2024
35:02

We're back with another exciting episode in our Sales Funnel Series. Today, we're delving into a critical aspect of the sales process that can significantly impact your empire building journey – ensuring that your appointments actually show up!

Over the past couple of weeks, we've navigated through the intricacies of lead generation, exploring both traditional prospecting and the more innovative approach of reverse prospecting/attraction. This journey has been enlightening, but it doesn't stop there. Our focus today shifts to the tactical strategies that will turn those set appointments into real, engaging encounters.

As we've grown more adept at one stage of the funnel, it's crucial to elevate our game to the next. Mastery of each step is key to building a sustainable and thriving empire. So, let's dive deep into today's topic and discover how to ensure that our appointments turn into fruitful interactions that propel our business forward.

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