In this episode of the Startup CPG Podcast, Grace Kennedy interviews Jilleo Recio, founder of RĒJINS, a luxury skincare brand dedicated to celebrating and catering to maturing, melanin-rich skin. Jilleo shares his personal journey and motivations for creating RĒJINS, inspired by his experiences in Singapore and a desire to challenge beauty standards that prioritize skin lightening.

Jilleo discusses the challenges he faced while launching his skincare line, from sourcing a contract manufacturer to developing effective formulations during the pandemic. A significant focus is on the brand’s All Encompassing Serum, highlighting its multitasking capabilities and key ingredients like peptides, niacinamide, and humectants designed to address aging, dryness, and uneven skin tone.

They also explore the entrepreneurial journey of launching a skincare brand, stressing the importance of networking, mentorship, and community support in building a successful business. Tune in now!

Listen in as they share about:

• RĒJINS Inspiration and Origins
• Cultural Context
• Name and Branding
• Research and Formulation
• Product Overview
• Networking and Marketing
• Finding a Mentor
• Engagement with Customers 
• Future Goals

Episode Links:

RĒJINS Website 

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Show Links:

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• Episode music by Super Fantastics