Alex Bridgeman is the host of Think Like an Owner, a podcast focused on how the most ambitious CEOs grow great companies. He started the podcast in 2018 while still in college, and the show has led to exciting opportunities like becoming Chief of Staff at HW Media in March 2022 which evolved into a Director of Data Strategy role at Altos Research, a data company acquired by HW Media in December 2022.
Alex has a deep passion for content and data and how each can propel a creator into amazing opportunities they wouldn't have otherwise had.
On this episode, Chris and Alex discuss:
- The immense benefits of Podcasting
- Alex's Chief of Staff role
- The content customer acquisition flywheel
- The world of Data Businesses
Topics:
(00:00:00) Intro
(00:01:38) “If you want to buy a business, don’t start a search fund, start a podcast.”
(00:08:22) The Impact of Think Like an Owner
(00:12:22) The Chief of Staff role
(00:24:33) The content customer acquisition flywheel
(00:28:56) What are the structures of data companies?
(00:33:26) Are we living in a world where everything we do is creating data for someone else?
(00:37:08) Does AI impact the data world?
(00:38:43) What would it look like to buy a data business?
(00:43:19) Would you implement a content flywheel if you owned a data company?
(00:45:17) How would you grow a data business?
(00:46:55) What fascinates you about the sales side of data business?
(00:51:24) Alex’s Chicken Theory
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Links:
Think Like an Owner Podcast - https://tlaopodcast.com/
Alex on Twitter - https://twitter.com/aebridgeman
Chenmark weekly newsletter - https://chenmark.com/weekly-thoughts/
HW Media - https://www.hwmedia.com/
Craig Fuller on TLAO - https://tlaopodcast.com/podcasts/craig-fuller-acquiring-flying-magazine-and-building-a-media-playbook/
Craig Fuller on The Fort - https://www.thefortpod.com/212-craig-fuller-founder-of-freightwaves-an-absolute-masterclass-on-global-supply-chain-transportation/
Smith Travel Research - https://str.com/
The economics of data businesses - https://pivotal.substack.com/p/economics-of-data-biz
SafeGraph - https://www.safegraph.com/
World of DaaS Podcast - https://www.safegraph.com/podcasts
Altos Research - https://www.altosresearch.com/
Chris on Social Media:
Twitter: https://bit.ly/3BYIjcH
LinkedIn: https://bit.ly/45gIkFd
Watch The Fort on YouTube: https://bit.ly/3oynxNX
Visit our website: https://bit.ly/43SOvys
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