Sales Transformation #530 S2 Episode 399 - CHANNELS AND FUNNELS: Determining The Best Selling Approach
ARE YOU IN OR OUT?
A lot of sellers may debate which channel is the best for selling, and which among outbound or inbound is better. In this episode, Collin and Shawn discuss their favorite channels with Collin emphasizing Inbound as the better approach for LinkedIn, and doing Outbound with his personal favorite, cold calling. Find out more about these channels in this latest episode of Sales Transformation.
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TRANSFORMING MOMENTS
COLLIN: LINKEDIN IS BEST USED AS INBOUND
“I think people that have really figured out LinkedIn well is to use it more as an inbound channel, like creating content that resonates that provides value and education to the people that you serve.”
COLLIN: JUST HAVE FUN ON THE PHONE
“Main thing is, man, when you're on the phone, just have fun, if you ain't having fun, then you're not doing it right.”
Connect with Shawn
Shawn Kipnis | Kaleyra | Kaleyra.com
Connect with Collin