Side Hustle School Ep. 3270 - Weekend Workshop: From Rock Bottom to Business Empire
7 snips
Dec 14, 2025 A British woman transforms her life from a homeless shelter to a million-dollar business. She launches IttyBiz with a focus on effective marketing sessions, charging clients $250 for actionable advice. Naomi's straightforward approach emphasizes profit over popularity, helping business owners succeed. She expands her services into courses and products, maintaining a strict rule of keeping only revenue-generating activities. The podcast highlights practical lessons that listeners can implement immediately to start their own side hustles.
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From Shelter To Startup
- Naomi Dunford rose from being a teenage mother in a homeless shelter to found IttyBiz.
- She used her family's business background and determination to choose entrepreneurship over traditional employment.
Sell One-Hour Actionable Sessions
- Offer a focused, high-value service that solves a real problem for customers.
- Charge accordingly and deliver immediate, actionable results clients can implement the same day.
Profit Over Popularity
- Naomi developed an authentic, no-nonsense style that attracted clients tired of polished but useless advice.
- She evaluated activities by one question: does this directly contribute to making money?
